mg. Based in Brazil
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Product & Brand Designer Specialist

Mariana Godoy

I am a Senior Product Designer and Brand Strategist with 7+ years of experience partnering with founders to build 0→1 digital products that drive measurable business impact.

With a strong foundation in Graphic Design, I seamlessly bridge the gap between aesthetic excellence and user-centered functionality. Whether establishing comprehensive brand systems, designing Web3 interfaces, or leveraging Generative AI for rapid prototyping, I thrive in fast-moving environments where experimentation turns early-stage ideas into reality.

Career Highlights

  • 0→1 Product Delivery: Launched 20+ digital products from concept to market across SaaS and developer tools.
  • Strategic Branding: Delivered visual identity projects and established scalable brand systems for 40+ organizations.
  • Venture Leadership: Led Design efforts across multiple startups simultaneously, driving rapid validation and fundraising.
  • AI-Assisted Workflows: Leveraged Generative AI for product strategy, rapid prototyping and workflow automation.

Work
Experience

Drove end-to-end design across multiple early-stage products with founders, PMs and engineers — designing 120+ validated screens. Owned discovery, research, UX strategy and scalable design systems that cut inconsistencies and engineering rework across remote teams.

Responsibilities

  • Led end-to-end design across multiple early-stage products with founders, PMs and engineers.
  • Owned discovery, research, IA, UX strategy, interaction design and design systems.
  • Aligned product, engineering and business stakeholders around customer priorities.
  • Built scalable design frameworks that sped up delivery and kept consistency.

Key achievements

  • Launched 6 products from concept to delivery.
  • Designed and validated 120+ screens, user journeys and interaction flows across multiple Web3 products.
  • Structured a scalable Design System and QA system that reduced rework and improved development efficiency.
  • Raised engagement through continuous UX optimization.

Led product design across a venture studio portfolio, turning early-stage ideas into validated products alongside founders. Helped create 12 products and launch 9 to market — designing two ventures that secured external investment, delivering a high-converting Pegaê launch and winning multiple innovation hackathons as Design Lead.

Responsibilities

  • Led product design across a venture studio portfolio, alongside founders.
  • Ran discovery, opportunity assessment and customer research to set product direction.
  • Designed end-to-end experiences from concept to launch with cross-functional teams.
  • Helped startups define vision, UX strategy, design systems and go-to-market.

Key achievements

  • Helped create 12 early-stage products.
  • Launched 9 products to market.
  • Designed two products that secured external investment.
  • Delivered a high-converting launch for Pegaê.
  • Won multiple innovation hackathons as Design Lead.

Co-founded a design consultancy helping startups and growing businesses build products, brands and digital experiences. Delivered 40+ strategic product and branding projects and built long-term partnerships with 80+ clients across four countries — owning strategy, discovery and delivery end to end.

Responsibilities

  • Co-founded a design consultancy for startups and growing businesses.
  • Partnered with founders to define product strategy, journeys and positioning.
  • Led discovery workshops, research, design execution and stakeholder alignment.
  • Balanced business, user and technical needs from concept to delivery.

Key achievements

  • Delivered 40+ product and branding projects.
  • Built partnerships with 80+ clients across four countries.
  • Managed the full lifecycle of multiple platforms and SaaS products.
  • Established scalable design processes supporting growth.

Built visual identities and brand systems for companies across multiple industries, establishing consistent brands adopted by 10+ organizations. Laid a strong foundation in design thinking, client collaboration and business-driven design that later evolved into a Product Design career.

Responsibilities

  • Built visual identities and brand systems aligned with business goals.
  • Created communication assets focused on consistency and usability.
  • Translated client business goals into cohesive visual solutions.

Results & Impact

  • Delivered branding for companies across industries.
  • Ensured brand consistency across 10+ organizations and touchpoints.
  • Strengthened market differentiation and brand recognition.

Education

Graphic Design Technologist
Federal Technological University of Paraná — UTFPR 2013–2016

Foundation in visual communication, human-centered design, typography, information architecture and visual systems — the base for crafting refined product and UI experiences.

Additional Training

  • Design Boost
  • Design Circuit
  • UX Unicórnio
  • Fast MBA
  • Design Thinking
  • Strategic Brand Design
  • Branding in Practice
  • Leadership Training
  • Smart Productivity
  • Website Building — HTML & CSS
“Mariana is an exceptionally dedicated and reliable designer. She elevated our standards and helped shape the visual identity of more than a dozen companies in our startup studio.”
Wagner Bonfiglio
Wagner Bonfiglio
CEO at Khiza
“She's an extremely dedicated professional, always delivering fast, creative work with very high technical quality. She built the initial visual identity of my startup, Speck Finance.”
Eduardo Lombardi Maceira
Eduardo Lombardi Maceira
Founder & Angel Investor
“Working with Mari was a professional delight. She's extremely creative and fast-paced, and quickly mastered the Web3 space — the kind of professional who brings out the best in everyone around her.”
Felipe Roberto Werka
Felipe Roberto Werka
CEO & Co-founder, Tash Finance
“Mariana is highly professional and talented. I have great confidence in her creativity. She's always willing to teach, learn, and innovate — from graphic design to UI/UX.”
Manuella Godoy
Manuella Godoy
Brand Designer, SuperteamBR
“Mariana always delivers incredible designs for even the most unexpected projects. She takes the time to understand the industry before starting, and it shows in how much life her designs have.”
Ethan Itovitch
Ethan Itovitch
Software Engineer, Stuff