Cosy

Initially located in Curitiba-PR (Brazil), Cosy was created with the purpose of transforming the shopping experience for pet owners.

Operating in the pet segment and offering everything from natural food and accessories to specialized services. The challenge of this project was to create an identity that visually distanced itself from large retail chains, focusing on a differentiated product curation and customer service that prioritizes a welcoming atmosphere.

The colors were chosen to stand out from the obvious and common in the market; the combination of orange and blue was applied to ensure that the brand "catches attention" without being visually tiring, uniting the energy of orange with the confidence and welcoming nature of blue.

Cosy's personality was built on three fundamental pillars: elegance, femininity, and cuteness. Unlike the saturated market standard, we sought an aesthetic that conveys care and softness, without sacrificing professionalism. The goal is to create an immediate emotional connection with the customer, making the brand's visual appeal as "pleasant to look at" as the caring environment it offers to pets.

The brand maintains clear communication within the pet sector by integrating "snout" elements with illustrations of animals, but does so in a stylized way to maintain elegance and dynamism.

The choice of font followed the reference of logos that have striking letter designs, ensuring pleasant reading but with personality.