Gilmara Araújo
Visual identity and web design for a warm, human architecture & interior-design studio.
The starting point for this visual identity was the understanding that a home is not just a physical space, but a reflection of the soul of those who inhabit it.
The brand project for Gilmara Araújo seeks to translate a more human and approachable architecture, where each environment tells a story and provides a welcoming experience. Under the concept of "projects that echo their true essence," the brand positions itself as a bridge between necessary functionality and the feeling of belonging that transforms a house into a true embrace.
cheerful, light, welcoming, professional, feminine, elegant
To live is to belong
The choice of color and typography was guided by the desire to convey confidence and lightness simultaneously.
The color palette uses shades of olive green and terracotta, evoking the serenity of autumn and the vitality of nature. The slim typeface was selected to ensure an elegant and dynamic aesthetic, avoiding obvious industry clichés to focus on a sophisticated visual presence. The design avoids rough or excessively straight forms, prioritizing a delicate look that communicates professionalism without losing the brand's youthful and prosperous energy.
Environments are stories
Spaces that echo essence
Homes that embrace
Spaces that inspire authenticity
Our mission is to transform spaces into visual poems that echo your true essence.
Each project is an intimate narrative, where authenticity takes center stage and each environment becomes a welcoming embrace. We shape homes to transcend function. We create spaces where you feel you belong. Here, every detail is a reflection of personality, each space an invitation to a unique and personal story. For us, living is more than just inhabiting a space—it's about belonging to a home where your heart truly feels at home.
Transforming spaces into experiences
More than just delivering technical drawings, the Gilmara Araújo brand focuses on empathy and deep personalization.
The main focus is on serving women and couples seeking a balance between different personalities in their first home. The core benefits delivered are functionality for daily life and the joy of feeling represented in every aesthetic detail. The visual identity reflects a confident and versatile professional, prepared to transform consultations into large projects that respect the client's essence.
We create spaces that echo essence
Website Design Prototype
Project: Gilmara Araújo Visual Identity + Web Design
Design and Art Direction: Mariana Godoy
Year: 2024 / 2025
